JeansFellow
A footwear commerce platform built to keep a large catalogue fast, searchable, and ready for sustained customer demand.
Independent product engineering studio
Binnash is a founder-led product engineering studio in Dhaka, Bangladesh. We help ambitious teams design, build, improve, and operate web, commerce, Laravel, WordPress, SaaS, and AI products—from the first useful release through production scale, with direct senior collaboration throughout delivery.
01 / Selected work
Real products serving real customers—from high-traffic commerce to AI infrastructure.
A footwear commerce platform built to keep a large catalogue fast, searchable, and ready for sustained customer demand.
OpenAI-compatible AI access with prepaid BDT billing, designed for the tools local developers already use.
Explore Progga
Campaign-link infrastructure with dynamic routing, analytics, REST APIs, and tools built for AI-agent workflows.
Explore Campaign.shAn AI agent inside WordPress admin for content, WooCommerce, SEO, and plugin-development workflows—with approval gates that keep people in control.
View on WordPress.org
02 / Services
Strategy and execution stay close together, so good decisions survive contact with production.
Agents, LLM integrations, MCP tools, automation, and approval-aware product workflows.
Product architecture, Laravel applications, APIs, dashboards, and reliable production delivery.
Custom ecommerce, performance work, integrations, operational tooling, and critical customer flows.
Advanced plugins, WooCommerce workflows, platform integrations, migrations, and performance.
Binnash Launch / Founder infrastructure
Company formation support, domains, professional email, managed hosting, and custom cloud infrastructure—connected through one accountable partner.
03 / The studio
Binnash is a founder-led product studio. You work directly with the senior people shaping the product—without layers of account management between the problem and the work.
Production experience across AI products, high-traffic commerce, WordPress platforms, SaaS, and developer tooling since 2016.
How we work
Understand the business, users, constraints, and existing technical reality.
Shape the smallest valuable release, architecture, milestones, and measurable outcomes.
Ship in visible increments with direct communication and production-grade engineering.
Measure what happens, remove friction, and strengthen the product after release.
04 / Questions
Binnash prices against the product stage, scope, risk, integrations, team shape, and delivery timeline. A written brief and discovery call come before any estimate. The resulting proposal states its assumptions, inclusions, exclusions, and relevant third-party costs.
Yes. Binnash can audit an existing codebase, take ownership of a defined product area, or work alongside an internal product and engineering team with clear responsibilities.
The studio works from Dhaka, Bangladesh, with remote collaboration for clients elsewhere. Meetings can be remote or arranged at the Dhaka office when appropriate.
04 / Start a conversation
Tell us what you are building, what is stuck, and what a good outcome looks like.